IDEAL OF SWEDEN is a Swedish fashion and lifestyle brand for cellphone accessories. Accessories of Attraction makes our products effortlessly interchangeable with a simple magnetic click. A state-of-the-art innovation allows you to create the most perfect matches and follow your fashion attractions. Make a connection with Accessories of Attraction. The company was founded in 2013 with the goal of producing the most innovative products that stand out and makes a difference in people’s life.