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Independent store launches eCommerce site

North Sheffield’s independent department store Sandersons has launched its brand new online store – taking the retailer’s unique and diverse offer to a wider audience.

The store opened 18 months ago at the award winning Fox Valley development in north Sheffield with a vision to bring a range of exclusive and unusual brands to the area. 

Sandersons brands including Ted Baker, Tommy Hilfiger, Barbour, Part Two and White Stuff and the store’s Beauty Lounge is the only stockist of Inglot in the region and is also home to a range of natural and organic brands such as SKN-RG and Green People.

Since opening in September 2016 the store has also become a pioneer of some unique and local Yorkshire brands including Harrogate Candles, Pete McKee, Sheffield Candle Company, Sheffield Pewter, Character Shop and Meeze Publishing which sit in store alongside big name brands.  

The new online store which was launched in November 2016 has reached customers all over the UK including places such as Bristol and Scotland and international customers from as far as Finland and Australia.

Now the online offer has launched at www.sandersonsdeptstore.co.uk with Managing Director Deborah Holmes selecting the team from ecommerce experts Visualsoft to take Sandersons to a wider audience, working with the store’s newly appointed Ecommerce and Marketing Executive Katie Woodhead. 

Katie previously worked in Next’s e-commerce department and has over 10 years’ experience working in online Marketing and e-commerce.

Katie said: “It has been really exciting to take this project from an idea to a full online store and to be involved with its development from the outset. The feedback has been great and after a soft launch we are now working on strategies to continue to grow our online sales.

 “We work hard as a team every day to achieve the same high level of customer service online that the team offer in store and the response from our customers has been fantastic.”

Managing Director Deborah Holmes said: “When we were developing Sandersons and working on the design and fit out of the physical store I always saw this as something I wanted to replicate online and bring to a wider audience. 

“12-14 months after opening felt like the right time to launch online. We had built up that confidence in who our customer is and which brands felt right for us. We have been delighted with the early response to the ecommerce site and look forward to growing sales throughout 2018.”

Visit Sandersons new online store at www.sandersonsdeptstore.co.uk where you can access special services such as online gift cards. 

 

 

 

 

 

 

SANDERSONS SANTAS GROTTO RAISES £700 FOR LOCAL CHARITY

Santa and his little helpers have raised a huge £700 for the Wortley Rotary Club over the festive season at the Sandersons Santa’s Grotto.

The special grotto, which was located on the first floor of the North Sheffield boutique department store, ran every weekend from 2nd December to 17th December.

Children received a special Christmas gift and an apple or an orange from Santa whilst raising lots of money for a fantastic cause.

The Wortley Rotary Club is a local charitable group who take part in lots of fundraising activities to help those less fortunate in the local community.

Sandersons Store Manger Lisa Fox said “Thank you to Santa and all of our customers for joining us in store this month and helping to raise money for a fantastic local charity”

“This is something we are truly passionate about and we take great pride in giving back to the community around us”.

 

Join in with more festivities at Sandersons Department Store on Saturday 23rd December with a live performance from Fox Valley Voices and a string quartet band.





 

TEENAGE FILM MAKERS CREATE DEPARTMENT STORES CHRISTMAS ADVERT

November 17, 2017 

Two teenagers from Sheffield’s University Technology College City Campus (UTC) have created a special Christmas Campaign for the independent Department store Sandersons after taking part in a festive filming project.

The store contacted the college to set their media students the challenge of creating a Christmas advert.  With large stores spending record sums of money of up to £7million on TV advertising campaigns, the team at the independent store was keen to harness the talent of local film makers with the more modest budget of around £200. 

Shauna Mcmanus, 17 and George Allan aged 18 from who study a Cambridge Technicals in Creative Media at Sheffield UTC took up the challenge of creating the Christmas advert for the store ready for its launch on Friday 17th November during the Christmas Lights Switch On event at Fox Valley where Sandersons can be found. 

The campaign will be shown on the instore TV screens and will also be used across social media platforms throughout the festive season.

The advert focusses on ‘finding your perfect Christmas’ and choosing the right gift for those awkward to buy for family members. 

Shauna said: “We are really grateful that Sandersons gave us the opportunity to create their Christmas advert and it is a great experience for us to work with real clients on real projects.”

George added: “We have really enjoyed creating a real Christmas campaign as every department store needs an amazing Christmas advert to stand out from the rest!”

Both students have aspirations for a future career in the media sector with George planning to study a degree in Animation and Shauna hopes to find an apprenticeship in marketing.

The Christmas advert showcases a selection of top brands and products that you can find in store including Ralph Lauren, Tommy Hilfiger and Phase Eight.

The launch of the Sandersons Christmas advert comes out hot on the heels of a number of high profile adverts. 

Sandersons Store Manager Lisa Fox said “We are amazed at the standard of the finished product that Shauna and George have created.

“We definitely think it rivals some of the big names in the retail world as it shows real people in the real setting of our lovely store. We pride ourselves on being part of the community here at Sandersons and it had been a great experience to work with such talented and engaging young people on this project.” 

The Sandersons Christmas advert launched in store and online on Friday 17thNovember 2017. It can be viewed here: https://www.youtube.com/watch?v=G-ANzmIRzT4 

For more information about events at Sandersons on the run up to Christmas please visit www.sandersonsdeptstore.co.uk







SANDERSONS TEAM STEP OUT IN STYLE TO SUPPORT LOCAL LEISURE CENTRE

October 17, 2017 

Sandersons department store’s first ever charity fashion show took place last week and proved to be a roaring success all in aid of Stocksbridge Community Leisure Centre.

The event was a sell out with more than 100 spectators who turned up to see the latest autumn and winter fashions modelled by members of staff and friends from the local community.

Sandersons raised more than £500 through ticket sales and a raffle on the evening took the grand total for leisure centre funds to £705.

The evening started with a complimentary glass of prosecco on arrival and finished with 10% off current season ladies and menswear.

The store’s Ambassador of Beauty and Makeup Artist to the stars, Armand Beasley hosted the glittering event. Armand’s credits include Channel 5’s “How to Look Good Naked” and ITV’s “This Morning” glam squad.

The fashion show showcased a large selection of key autumn pieces from the stores brands across ladies and menswear including Hobbs, Tommy Hilfiger, Ted Baker, Barbour and many more.

Stocksbridge Community Leisure Centre is the chosen charity of Fox Valley, the home of Sandersons Department Store.

Sandersons Store Manager Lisa Fox said: “The fashion show was a huge success with lots of glamour and fizz! We can’t thank our generous customers enough for raising a fantastic amount of money for a very worthy cause.”

“Our models were all real women who work in our store and I would like to thank our friends James, Philip and Tobias for modelling menswear for us”

Alison Brelsford from Stocksbridge Community Leisure Centre was on hand at the fashion show to run the raffle.

Alison said: “We are really grateful that organisations and businesses such as Sandersons continue to support our leisure centre in such fun and imaginative ways”

The next event taking place at Sandersons Department Store will be the Friends Event on Thursday 26th October. Sign up for your friend’s card in store and take advantage of huge discounts of up to 50% off at the Friends Event.

For more information please visit www.sandersonsdeptstore.co.uk     







SANDERSONS TEAM RAISE MONEY FOR STORE’S CHOSEN CHARITY

October 16, 2017

Over the last twelve months the team at Sandersons Department Store at Fox Valley has supported the charity Campaign against Living Miserably which aims to prevent male suicide in the UK.

Thanks to the generosity of their customers they’ve raised the grand total of £1,906.83 through activities and events in store.

Sandersons Supervisor Amy Hodgkinson helped boost the amount contributed after raising £325 when she took part in the Sheffield 10K run in September.

The store’s year of support for their chosen charity drew to a close at the Gentlemen’s Evening which was held at the end of September this year and one final raffle to boost funds raised was held.

The staff at the north Sheffield store have now selected a new charity – Yorkshire Cancer Research – in support of their colleague Siobhan Smith who is undergoing cancer treatment. Siobhan is the manager at Blakes Tearoom at Sandersons.

Sandersons Store Manager Lisa Fox said: “Thank you to all of our generous customers who have helped us raise lots of money for CALM which is a fantastic charity. We hope everyone will also support this year’s fund raising efforts for Yorkshire Cancer Research.”

Sandersons are set to launch their new chosen charity this weekend with a raffle in store with prizes including a White Stuff navy tote bag, a free makeover at the Sandersons Beauty Lounge, free afternoon tea for two at Blakes Tea Room and a Makeup Atelier Paris bundle.

For more information about Yorkshire Cancer Research please visit http://yorkshirecancerresearch.org.uk/

Visit our website to find out about upcoming events happening in store www.sandersonsdeptstore.co.uk







NORTH SHEFFIELD STORE LINKS WITH ICONIC SHEFFIELD ARTIST

August 23, 2017 

The north Sheffield department store Sandersons is working with Pete McKee to showcase some of the iconic Sheffield artist’s unique work in a brand new pop up gallery and store.

Shoppers at the Fox Valley store will be able to view and buy a range of famous McKee prints as well as books, mugs and other popular McKee items inspired by the work which has won the Sheffield artist national acclaim.

Fox Valley is home to a number of much loved McKee pieces, including the Grandad Fox statue which stands at the centre’s entrance – just a few feet from the department store’s entrance.

His striking 14m x 5m mural depicting the men and women of the steelworks reflects the history of the Fox Valley site and can be found on the rear gable end of the store.

Called “World of McKee” the new pop up gallery and store is on the first floor at Sandersons and can be found next door to the Blakes Tearooms.

Sandersons celebrates its first birthday on September 1st and the owner and Managing Director Deborah Holmes says she is delighted to be welcoming Pete McKee’s work to the store’s growing range of uniquely Yorkshire brands.

Deborah said: “It’s no secret that we are huge fans of Pete McKee’s work here at Sandersons, we have the wonderful Grandad Fox just outside the front door so we have a lovely reminder every day of one of our special Sheffield legends.

“We were also lucky to have the Herd of Sheffield elephant designed by Pete displayed in the store for several months. We are delighted therefore to be working with Pete’s team to create a new gallery and concession inside Sandersons.

“We’re very excited to be bringing the work of one of our favourite artists to our shoppers here at Sandersons. We really do pride ourselves on bringing something different and unique to our customers.”

The new pop up gallery and store will launch this weekend at Sandersons.

Pete said: “It’s great to be bringing some of my work to Fox Valley, it has a very special place in our heart of course because of the pieces I worked on across the centre, including Grandad Fox.

“I hope people will enjoy finding out a little bit about my work and viewing the pieces in our latest location at Sandersons.”

The team at Sandersons has a weekend of special offers and events organised to celebrate the store’s first birthday on Friday September 1st.  Visit the store’s website for more details www.sandersonsdeptstore.co.uk







DEPARTMENT STORE TEAM FOCUS ON THEIR MALE SHOPPERS

September 13, 2017 

The team at Sandersons Department store in North Sheffield are turning the spotlight on their male shoppers with their first ever Gentlemen’s Evening later this month.

The event taking place on Thursday 28th September will officially launch the extension to the menswear department which now includes high end brands such as Tommy Hilfiger, Calvin Klein Underwear, Barbour Footwear, Remus Uomo and Guide London.

Shoppers at the Gentlemen’s Evening can also enjoy 10% off across the whole department.

The evening will be sponsored by John Crawshaws Butchers who are providing the catering including their famous sausage rolls, pork pies and other savoury goods.

Bradfield Brewery will be joining the event for beer tasting and talk in a special “meet the brewer” segment and there will be live acoustic music from the talented Andy Hodgkinson.

Representatives from the stores menswear brands will be on hand to offer style tips including Gareth Phoenix from Gentlemen’s Practice who will be demonstrating the different ways to wear a tie as well as accessories such as pocket squares and button holes.

There will also be something for the ladies – the first floor ladies wear department will have complimentary prosecco and discounts.

The evening will mark the last day of Sandersons supporting the fantastic charity C.A.L.M which they have raised funds for over the past year. The final figure will be announced during the event.

There will be a final raffle in aid of C.A.L.M at the Gentlemen’s Evening with some great prizes up for grabs.

Sandersons Ambassador of Beauty Armand Beasley will host the event offering his top style advice and male grooming tips.

Store Manager Lisa Fox said: “We are delighted to offer this unique event for our male customers. We hope everyone will join us for good food, good beer and great company as well as some fashion and style tips.

“The demand for menswear has been so high we have extended our selection of brands- there is truly something for everyone.”

The Sandersons Gentlemen’s Evening takes place 6:30pm-9pm on Thursday 28th September. For more information please call 0114 213 4695 or visit www.sandersonsdeptstore.co.uk







ICONIC FASHION BRAND HOBBS TO ARRIVE AT SANDERSONS THIS SUMMER

July 7, 2017 

The contemporary women’s fashion retailer Hobbs is the latest company to join the line up at Sandersons Department Store at Fox Valley, north Sheffield.

Representatives from the iconic British brand fell in love with the unique boutique store when they visited last year and will launch their new concession showcasing the Hobbs Autumn / Winter range on Friday August 4th.

Hobbs was founded in 1981 and prides itself on its classic range of understated British style with high quality occasion wear, work wear and stylish casual wear using classic designs and luxury material.

The new Hobbs concession will be located on the first floor ladies wear department at Sandersons alongside Phase Eight.

The news comes as the store prepares to celebrate its first birthday on September 1st.

Store Manager Lisa Fox said: “Hobbs is a fantastic British brand and we are really excited that the company has chosen Sandersons for its latest concession. Hobbs is one of the Duchess of Cambridge’s favourite fashion brands and we’re sure our shoppers are going to love their classic style too.

“We have a great range of fashion brands here at Sandersons and we’re delighted to be expanding the range with the addition of another fantastic name.”

Hobbs in Sandersons Department Store will open on Friday 4th August 2017. 

Hobbs is currently recruiting for Sales Assistants at the Sandersons concession. Please visit www.foxvalleysheffield.co.uk/jobs to apply.







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