Our story began in 1899 when the Swedish tailor August Stenström found himself overwhelmed with orders. His reputation as an outstanding shirt fashioner had spread in town. All the elegantly dressed men in Helsingborg wanted one of his masterpieces, and Stenström found it hard to keep up. To meet the needs of his sophisticated clients, he decided to build a shirt factory. Under Stenströms’ strict supervision, a larger number of quality shirts could now be produced.